By being a partner of this initiative Go Clubs will expose you to:
- 65% of the local population who are involved in some way with structured sport and recreation activities equating to around 106,000 people
- by partnering with the Go Clubs initiative, your brand will have direct visibility by more than 2/3 of the local population
If you are a business interested in becoming a partner of the Go Clubs initiative and are seeking further information, contact Council.
Partnership opportunities traditionally revolve around how many times you can ‘get your logo in front of’ your target market. But savvy organisations are starting to understand the true value of a partnership which include:
1. Create, develop and enhance credibility
Companies in general have few opportunities to build trust and establish rapport with their customers and prospects. Getting involved with an event and being seen as dependable and supportive will accelerate the process. Standing out in the crowd by being a partner of this project will highlight you and your business with a captive audience.
2. Highly targeted marketing
Events, programs and services at this facility will have a certain mix of people that are in attendance. They will bring the right crowd that can also benefit from their services.
3. Leveraged lead generation
The majority of people that attend sporting facilities and events will most likely know others with similar interests. Remember, not only will you be in front of them but you may have a chance to be recommended to their connections as well.
4. Media Exposure
All clubs, events and facilities have their own marketing efforts to make sure they are well attended and generally successful. When partners decide to be involved, they generally get the benefit of being promoted throughout the process. This could provide extended exposure and visibility in markets you may not have tapped into yet.
5. Brand awareness and recognition
Logo placement in a variety of places such as the facility, signage, website, flyers, brochures etc. will add to increased brand awareness. Being recognized as a partner will communicate value and support with the audience at the facility.
6. Generate new sales and form
Most clubs, events and facilities will have tables available to display products or encourage people to buy on site. Consider providing a limited quantity or special discount if purchased at the facility offer. Create new professional relationships with other partners, vendors, staff and attendees.
7. Community involvement and giving back
Larger, more established corporations that get involved with local initiatives will be sending a message to the community that they are generally interested in providing support.
8. Distribute samples or trial offers
Whether a company has been around for years or just starting, having samples onsite at the facility is a great way to ‘test market’ before investing in a major marketing campaign. Consider giving trial offers to the attendees in exchange for honest feedback. This will provide useful information and allow the company to adjust accordingly.
9. Contacts – Access to mailing lists, distribution channels, broadcast opportunities
Acquiring a list of facility members may prove to be the most valuable asset available to a potential partner. If the facility is unable to provide the contact list for privacy reasons, it is perfectly acceptable for them to send out your marketing message on your behalf.